I recently partnered with my friends at Sprout Social for an Instagram 101 webinar called 10 Ways to Create Picture Perfect Posts on Instagram. I ‘ve created a summary of the webinar with all the links so that you can try my tips to help improve your own Instagram .
Jammed packed with actionable tips, this article will help you get a better appreciation on Instagram and provide tips to help you start getting glam on Instagram .
I ‘m going to parcel :
- How to create an Instagram strategy
- Using hashtags on Instagram
- Social media shortcuts – creating a workflow for your Instagram posts
- Easy-to-use apps to edit photos
hera ‘s the webinar presentation that I created on Slide Share.
The first pace in a successful Instagram strategy is figuring out your finish for your social media presence on Instagram .
Start with a goal. What do you hope to gain by using Instagram ? Do you want to create a ocular portfolio of your work ? give customers a behind the scenes peek at what you do ? Or possibly show a more personal side ? Without a clear finish, you won ’ triiodothyronine be able to plan your posts .
- Why are you investing your time on Instagram?
- Who are the people that you want to reach?
- What are your goals for your content? Visibility? Blog traffic? Sales of your product or service?
Create a persona for your ideal Instagram hearing. Make a list of who you think will buy your product, service, and be concerned in focus your content for this group of people. You can use your blog demographics, Facebook insights, Google analytics, etc. There ‘s a lot of information to use to create your solid plan .
10 Steps to an accomplishable Instagram Strategy
5 Killer Instagram Strategies
#2 Develop a story
Create a target recess for your Instagram presence. This allows people to know what to expect by following you and if they should follow you .
Tell a ocular story of your brand using these techniques :
- Cohesive style of images or graphics
- Branded images
- Same color palette
Create divide accounts if you have more than one niche. My acquaintance Sue Zimmerman has six accounts to cover her different occupation focuses. She ’ randomness increasing her business because customers of her store and clients for her social media consulting find her with hashtags .
A note of caution – only open accounts that you have time to manage well and that you have a plan for alimony .
I ‘ve been hesitant to create distinguish recess accounts but I ‘ll soon be launching an Instagram account for My.BookClub. My Book Club has it ‘s own stigmatize, logo, and topic but I wanted to make surely that I had everything in position before I publicly opened it. I ‘ll build out the profile with capacity before I start sharing it. If you want to see what I have so far, this is my work-in-progess : My.BookClub Instagram explanation .
#3 Snap pics
Of path you ‘re going to need photos for your Instagram posts. Make sure when you ‘re taking photos that you take lots more than you think you ‘ll need. It seems like you ‘re overshooting but when you go back and look, you may have entirely taken two or three photos. You can always delete the photos that you do n’t like former .
Think like an editor ! Create a stock of photos that you can use to design posts for over time. If you’re taking photograph at a cafe of your friends look around for other interest shoots like the bookshelves, collections of eclectic coffee bean cups, or the hippie baristas .
I took all the photos used in this post and the presentation on a stumble to Buenos Aires, Argentina on a street artwork tour several years ago. You never know what future projects you ‘ll have therefore carry lots of bang-up photos and you ‘ll thank yourself late .
Shooting your images in 1:1 proportion or square helps you to get the composition of the photograph chastise. You can change the settings on your call and many cameras to shoot square images. Give it a stroke. ( pun intended )
#4 Edit and crop
edit and cultivate can make or break your photos. Nailing down your dash for Instagram can take some time but once you find what works for you, stick with it .
These are a few of my front-runner apps :
PS Express for iOS and Android
“ Photo editing made playfulness, fast, and slowly. Touch your way to fine-looking iPhone pictures using slide bar adjustments, or let automatic one-touch fixes do it for you. ”
Snapseed for iOS and Android
“ Perfect your photos in a snap with the modern Snapseed 2.0. This app brings to your mobile device the world power and control condition of professional photograph editing software, previously entirely available on the desktop. immediately with the tap of a finger you can retouch, adjust position, re-edit, and more. ”
Over for iOS and Android
“ Over is the app for adding text and artwork to your photos. Designed with mobile creatives in beware, Over features standard and custom-made fonts and well-crafted artwork combined with a satiny design, easy-to-use functionality, and contiguous partake ability. ”
WordSwag for iOS
“ Create amazing text layouts that would normally take minutes – or evening hours in Photoshop – with good a tap. ”
#5 Filter it
Filtering can help to create a cohesive, stylize brand for your photos. If you find or create a filter you love in Canva, save the percolate code to reuse in your projects. here ‘s a agile video on how to do that :
Or you can choose no filters and use the # nofilter hashtag. Be honest when you post because grok Instagrammers will know !
Instagram has a fantastic hardened of built in filters for you to use. I recommend shooting your photos outside of Instagram so they save to your camera roll and then bringing them into to filter .
Power peak : you can rearrange your filters by dragging them in the app so put your faves on the left hand side for easy access. This will help you be consistent with your filter and find them easily .
Afterlight for iOS and Android
“ Afterlight is the perfect image editing app for quick and square ahead editing. Our simple plan, paired with mighty and snappy tools, will give you the front you want in seconds. ”
#6 Style it
Think theme and groups ! very successful Instagrammers think in terms of the grid. The grid is the top six photos that show on your Instagram profile. Michelle Phan ‘s Instagram is a thing of beauty as she color-styles her grid by project and sticks to a color theme .
There are apps that you can use to create big tiled images on Instagram that take up six grids .
Instagram created Layout which is an app that you can use to create collages for Instagram or other social networks. To create a layout :
Read more : Every Stage of Tooth Decay With Pictures
When you open Layout, you can tap All to see every photograph on your earphone, Faces to to see only the photos with people ‘s faces or Recents to see up to 30 of your most recently used photos. To create a layout :
- Scroll through your photos and tap up to 9 photos you want to include. You’ll see a on the photos you’ve chosen.
- Once you’ve selected all of the photos you want, tap the layout you like best from the top of the screen.
- Tap any of the images in the layout to edit that image. When you’re finished editing tapSave and choose whether to share your layout or to save it to your camera roll.
#7 Hashtag it
Consider hashtags the glue that holds sociable conversations and ideas together .
Clicking on a hashtag can provide a wealth of information and a sea of potential connections. here ’ s a few ways that hashtags can be used :
- Real-time interaction with friends, fans, and influencers
- Reenforce your area of expertise
- Connect with other people interested in the same topic
- Create a social media campaign
- Brand awareness
- Catch the trends – daily, weekly, or holiday
- Find valuable UGC (user generated content)
- Rock out live events such as conferences
- Build out a social contest
Create a hashtag strategy. You can use up to 30 hashtags per post. Post a few in the original post and add more in the comments. use diligence particular hashtags and create your own if you have a fun sword. If you have a special hashtag, make certain you parcel it in your profile for visibility. You can find democratic hashtags on websites and load apps that can help you .
Prepare for success. Save your hashtags to Evernote so that you can access them on any device. Create groups of hashtags for different topics such as creativity, travel, and inspiration. It ’ mho besides helpful when you ’ re at an event .
Use only relevant hashtags. Do not, I repeat, DO NOT use democratic hashtags that have nothing at all to do with your content. It ‘s extremely spammy and Instagrammers will unfollow in a snap. My supporter Sue uses this post to illustrate her point about how to use hashtags the right way .
Tools to help with hashtags:
Tags for Likes for iOS
The Philosophy of an Instagram Strategy
#8 Post with purpose
Do n’t good post to post on Instagram or anywhere for that matter. Instagrammers are quick to unfollow and do n’t have patience for bum content. Spread your posts out to give them fourth dimension to breathe and post with purpose !
Does your post do one or more of the follow ?
What unique value are you adding to sociable space ? give people a reason to follow you by adding value with your contentedness .
Instagram is THE topographic point where brands are getting the more engagement with their social media message. A recent study Forrester found “ that exceed brands ’ Instagram posts generated a per-follower engagement rate of 4.21 %. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. ”
Asking questions is a capital way to invite conversations with people that follow you. A few types that you can try :
- True or false
- Ask for people’s favorite something in a certain topic
- This or that
- Did you know?
#10 Build your tribe
Building your tribe is easy to do on Instagram using hashtags in your niche. search on Instagram or use Iconosquare to find people that are using the same hashtags and discover fresh conversations to join. This search for # socialmediatips shows there are over 15,000 posts in the hashtag and besides shows six associate hashtags that you can investigate .
From Sprout Social ‘s web log, “ Just as you monitor branded hashtags, you can identify popular hashtags in your industry to monitor for date and use in your own posts. Join modern conversations related to your brand by searching results for the hashtags you use, then examining hashtags used by people sharing similar content. ”
Follow interesting people in your niche when you find them and engage with their posts when you follow them. To grow your tribe, follow 20 to 30 new people every day. This will help add great contentedness to your home stream when you ‘re scrolling through .
Develop an Instagram Marketing Strategy
here ‘s the work flow that I use for Instagram to use graphics and images that I create on my laptop to get the to my telephone or iPad to post on Instagram .
I use Trello for my Instagram and Facebook Mentions post optimization. This means I can add the text that I want from my background and not worry about posting from my iPhone and not being able to see the full post while I ‘m adding text. You can try Trello here – it ‘s free and easy to use. I like it because it works seamlessly in the mottle moving my data on my background to my call or tablet. It ‘s made posting longer posts a lot for efficient for me .
In Trello, you create different boards for project and each board can be filled with lists and you add cards to the lists. It ‘s extremely organized. ( more about it here )
This is what my Trello Instagram WorkFlow dining table looks like :
I start by creating my visualize or graphic, then I add it to a batting order in Trello. once I add the prototype, I can add the text for my Instagram post in a remark. These save to my Trello control panel and I can go to my earphone to post. You can plan ahead and create your Instagram contented in a batch and then partake them when the fit into your editorial calendar .
This is what my Instagram post wag looks like in Trello. You can add a checklist to your cards for extremely constitution. You can besides work with a team on Trello so they can add images or texts to Trello that can be shared .
Creatively Boost Your Editorial Calendar
I hope that you enjoyed this dislocation on how to post on Instagram. With a little creativity and study, you can create a super targeting-niche Instagram account and grow your brand with solid engagement. I look forward to engaging with you on Instagram !
Let me know if you have any questions. I ‘d love to hear how you post on Instagram besides !