Ignoring Home Décor? It Could Be Bad for Business | Warren Shoulberg – Gifts & Decorative Accessories

I love the pipeline in Auntie Mame, a romantic drollery released in 1958, when her nephew Patrick ’ s bigheaded and reasonably ditzy fiancée, Gloria, sees the library in Mame ’ s home and says, “ I love books ; they ’ re indeed cosmetic. ”
well, the fine artwork of decorating homes has come a retentive way since then, and thank heavens it has for the endowment and dwelling occupation. Home décor has become a huge business, as witnessed by their place in both wholesale markets and independent peculiarity stores around the nation. Consumers have been looking for trending home décor and comfortable ways to freshen a board for several years nowadays. Which raises the question : If it ’ s such a big occupation, why aren ’ t the Big Box Boys more involved in it ? Walk into just about any major home retail chain that plays in the home space – from Macy ’ second to Bed Bath & Beyond to Walmart – and the fact of the count is that you ’ ll see very short in the way of home décor accessory products, much less amply trade departments .
indisputable, there ’ randomness sheets and towels and pots and pans and dishes and glasses, but when it comes to décor items like large tabletop items, mental picture frames, framed artwork, mirrors, episodic furniture and all the other knick-knacks and doodads that populate the category the assortments are sparse … at best.

It ’ s not a matter of space, mind you. A BBB that carries 15 solid color towel programs could surely scale that back a few skus and make room for décor. And it ’ s not scale, either. Some of those multi-purpose cook devices you ’ ll find in a Macy ’ s are every bite adenine big as some of the cosmetic accessories out there. And it ’ s not because that customer international relations and security network ’ thyroxine shopping these stores. A consumer in for a new rig of dishes or some curtains no doubt would be concern in framed art or a raw mirror or a wall attend .
There are a few exceptions out there and, tellingly, they offer tied more proof. Go into a HomeGoods – and to a lesser extent, a Marshalls, a T.J. Maxx or a newly HomeSense – and their cosmetic accessories offerings are huge, often accounting for arsenic much as a quarter of home-specific stores. And as we know, these are among the most successful stores in all of retailing these days, so it ’ s no coincidence that décor is a big separate of their mix .
Frankly, I don ’ triiodothyronine know why more national chains don ’ deoxythymidine monophosphate do more in décor. Some brands, like Kirkland ’ sulfur and Anthropologie, are upping their SKUs as a percentage of their overall assortments, but the others, I don ’ triiodothyronine see it. When Bed Bath & Beyond reopened its flagship Manhattan memory last year it made a big decimal point about its raw home décor area but it was kind of underwhelming and I haven ’ thymine seen it scaled up across much of the rest of the chain. I don ’ t get it.

But they say for every miss luck, there is an opportunity for person else. And that person else is the mugwump peculiarity retailer. Yes, the overall home business is going through a sting of a slump right now but that ’ s more in big-ticket items like furniture, appliances and consumer electronics. Décor is an easy, cheap pay back and it turns out it is one of the areas that seems to have slipped between the cracks of the big boys.

How many trade categories can you say that about ? And it would make little Gloria so glad .
See Also From GDA:

informant : https://oanhthai.com
Category : Tutorial

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *