Pop-Tarts – Wikipedia

Brand of toaster pastries

Poptarts brand logo.png
Pop-Tarts Frosted Strawberry.jpg Two Frosted Strawberry flavor Pop-Tarts .
Product type Toaster pastry
Owner Kellogg’s
Country United States
Introduced 1964 ; 58 years ago

( )

Related brands Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal
Markets Worldwide
Tagline “Crazy Good!”
Website poptarts.com

Pop-Tarts is a stigmatize of toaster pastries produced and distributed by Kellogg ‘s since 1964, consisting of a dessert filling sealed inside two layers of slender, rectangular pastry crust. Most varieties are besides frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are normally sold in pairs inside Mylar ( previously foil ) packages and do not require refrigeration. [ 1 ] Pop-Tarts is Kellogg ‘s most democratic brand to date in the United States, with millions of units sold each year. [ 2 ] They are distributed chiefly in the United States, but besides in Canada, the United Kingdom, Ireland, Australia and New Zealand. [ 3 ] Pop-Tarts are produced in dozens of flavors, plus assorted erstwhile, seasonal, and “ limited edition ” flavors that appear for a short time. [ 4 ]


Pop-Tarts World, New York In the 1960s, Post invented a process for enclosing damp food in foil to keep it fresh — first used for dog food — and adapted it to its raw toaster-prepared breakfast food. Intended to complement its coldness cereals, Post announced its modern product to the press in 1964 before they went to market, calling them “ Country Squares “. [ 5 ] Because Post had revealed Country Squares before they were ready for the marketplace, their biggest rival, Kellogg, was able to develop its adaptation in six months. initially called Fruit Scones, the name was soon changed to Pop-Tarts as a pun on the then popular Pop Art movement. [ 6 ] The product, advertised by an animize, anthropomorphic toaster named Milton, became indeed democratic that Kellogg could not keep up with demand. [ 7 ] The first dispatch of Pop-Tarts to stores sold out in two weeks, and Kellogg ‘s run advertisements apologizing for the empty shelves. This only increased necessitate for the new product. [ 8 ] The first base Pop-Tarts came in four flavors : strawberry, blueberry, embrown sugar cinnamon, and apple currant, which was soon renamed apple-berry. [ 7 ] primitively unfrosted when first introduced in 1964, [ 9 ] it was later determined that frosting could withstand the toaster, and the first frosted Pop-Tarts were released in 1967. As of 2021, there are over 20 standard Pop-Tart flavors, including blistering hedge ice-cream sundae, s’mores, raspberry, and cinnamon pretzel. Pop-Tarts were introduced with fairly hearty marketing to the United Kingdom in the early 1990s. Chocotastic and Strawberry Sensation are available in most major UK supermarkets. [ 10 ] The United States military airdropped 2.4 million Pop-Tarts in Afghanistan during the initial attack in 2001. [ 11 ] A temp Pop-Tarts store opened in New York City in 2010. It closed on December 31, 2010. As of 2014, sales of Pop-Tarts had increased for 32 straight years. [ 12 ]


Kellogg ‘s keeps between 20 and 30 flavors in output at any time, and is constantly testing and trying new flavors to meet shift consumer tastes. [ 13 ]
Frosted Strawberry Brown Sugar Cinnamon Unfrosted Blueberry Dunkin ‘ Donuts Vanilla Latte

standard flavors

Pop Tart ‘s core flavors have been unaltered for over 30 years and include favorites such as frost strawberry and brown boodle cinnamon. In addition, Kellogg ‘s is constantly introducing new flavors into regular product and removing ones that do n’t sell well. In 2020, they introduced three new Pretzel flavors while ceasing production of most of the ‘wild ‘ spirit line. [ 14 ]

seasonal flavors

Kellogg ‘s produces some flavors for a short-change clock every class, to coincide with seasonal or vacation events. Some examples include Pumpkin Pie, released every accrue since 2011, and Red White and Blueberry, brought back every summer since 2012 .

limited flavors

express flavors are produced for a short time, a few months or less, and normally have a “ limited edition ” banner on the box. They are sometimes made in cooperation with another food brand. Dunkin Donuts, Jolly Rancher, and A & W Root Beer have collaborated with Kellogg ‘s to create limited-edition branded Pop-Tart flavors. They have besides worked with other Kellogg ‘s brands to make Froot Loops and Eggo flavored Pop-Tarts. occasionally a limit flavor will sell indeed well that Kellogg ‘s will keep producing it longer or make it a regular season. Red Velvet was initially released as a restrict season in 2013, but sold so well that it was kept in production until 2017 and returned as a standard spirit in 2021. At lease one season, Mister-E, was discontinued shortly after its two-month marketing in Summer 2021 as Kellogg ’ s pulled the ballyhoo on the relish after receiving numerous complaints. It was confirmed to be known as “ Everything Bagel ” on the Pop-Tart web site prior to its conclusion. [ 15 ] [ 16 ]

Outside the United States

A much more limited number of flavors are available outside the US. This is due to local laws that may prohibit the habit of specific food dyes, or the use of high fructose corn whiskey syrup. [ 17 ] entirely three flavors are available in Europe :

  • Frosted Apple Blast
  • Frosted Chocotastic
  • Frosted Strawberry Sensation

related products

Presto Pizza was a pizza flavored toaster pastry produced by Kelloggs in 1971, and retired less than a year late. [ 18 ] Pastry Swirls were introduced in the mid-1990s and were similar to a rival Pillsbury ‘s Toaster Strudels. Pastry Swirls were bigger and thicker than regular Pop-Tarts and had less ice. Flavors included Cherry Cheese Danish and Cinnamon Cream. Sales were disappoint, and the products were discontinued in 2001. [ citation needed ] Snak-Stix, a portable break-apart version intended as an after-school bite for children, was introduced in 2002. [ 19 ] The modern merchandise was launched with a massive media link with the American Idol TV appearance and be go. It did not sell well and was discontinued a year late. Go-Tarts was another attack at a snack-sized intersection, released in 2006. These were chummy, narrow, and wrapped individually ( alternatively of in packages of two ). Go-Tarts were discontinued in 2008. Mini Crisps was introduced in 2011. as a bite-sized, cracker-like pastry with no filling. They primitively sold in 60-calorie pouches but were discontinued after poor sales. They were brought back in a larger size in 2018, as Pop Tart Crisps. The newer version is a larger bar-sized crisp pastry with fill and frost. [ 20 ] Pop-Tarts Bites are a smaller, bite-sized translation sold in pouches. They were originally introduced in 1994 but ceased output the next class. Kellogg ‘s brought them back in 2018 in Frosted Strawberry and Brown Sugar Cinnamon flavors and has announced plans to expand to more flavors. [ 21 ] Pop Tarts Cereal was originally made in 1994, and sold through the early 2000s. Kellogg ‘s lend it spinal column in 2019 with two flavors : strawberry and brown sugar cinnamon. [ 22 ]

In popular culture

In June 2021, Jerry Seinfeld announced he would produce and star in a movie about the universe of the Pop-Tart. The film, “ Unfrosted : The Pop Tart Story “, will be released on Netflix in late 2022. [ 23 ] The first episode of the History Channel series, The Food That Built America, includes the struggle between the Kellogg and Post companies, and the invention of the Pop-Tart. [ 24 ] The television Show Family Guy featured a birdcall about Pop-Tarts, and how good they taste with butter. [ 25 ]

Home-made Pop-Tarts

A homemade Pop-Tart-like pastry from a chocolate patronize in Vermont. respective recipes for homemade versions of Pop-Tarts have appeared on-line and in local anesthetic coffee shops and bakeries. The recipes claim to be healthier, taste better than the mass-produced version, and are more versatile with the fill ingredients. [ 26 ]


industry deal groups have raised issues with Pop-Tarts advertising. In 2003, the Produce for Better Health Foundation ( PBH ) and the United Fresh Fruit and Vegetable Association told the Food and Drug Administration ‘s Obesity Working Group that :

Efforts to capitalize on consumer demand for healthier foods has led to the on and off tag promotion of products that contain relatively small amounts of fruits and vegetables and/or contain them as separate of a product with unhealthy amounts of fatten, sodium, or refined carbohydrates. These products, such as fruit drinks, pop tarts [ sic ], and highly sugared cereals, are more frequently energy dense than food dense. FDA, working with the FTC, should strengthen its guidelines to prevent the promotion of products based on their fruit and vegetable content unless these products maintain the integrity of fruits and vegetables as healthy foods, and make a fair contribution to the recommended casual intake for fruits and vegetables. [ 27 ]

Pop-Tarts introduced a new advertise political campaign, “ brainsick Good ”, in 2004. [ 28 ] Characters that appeared frequently were a singing lizard and a group of children, dubbed “ crazy-good kids ”, who normally frightened the Pop-Tarts and caused them to be eaten or chased away. The sound design and signature “ TaDa ” open and closings were created by Kamen Entertainment Group, Inc. The ads employ squiggly animation, surrealist humor, and not sequitur, all of which bear a strong resemblance to the touch work of energizer Don Hertzfeldt. One “ crazy-good child ” in finical bears strong resemblance to Billy in Hertzfeldt ‘s Billy ‘s Balloon. however, Hertzfeldt was not involved in any way with these advertisements and in 2006 was considering potential litigation for stealing his work. [ 29 ] In 2006, the Children ‘s Advertising Review Unit ( CARU ) of the Council of Better Business Bureaus, prompted by a customer complaint, “ recommended that Kellogg modify packaging, eliminate the phrase ‘made with real number fruit ‘. ” Kellogg agreed to do so, and redesigned packages for the Pop-Tarts line accordingly ; they assured CARU that the “ claim does not appear on television or print advertise ” and offered to “ participate in CARU ‘s self-regulatory serve ” and “ take CARU ‘s focus areas into consideration ” as Kellogg proceeds with its “ future child-directed ad. ” [ 30 ] Cable in the Classroom has used a Pop-Tarts television commercial as an exercise in its media literacy program for children. [ 31 ] They ask adults to watch a Pop-Tarts commercial with their children or students and “ have them look at how much product data is presented and how much is very about life style or position. ” [ 32 ]


Thomas Nangle filed a lawsuit in 1992, suing Kellogg for damages after his Pop-Tart became stuck in his toaster and catch fire. The case gained wider notoriety when humorist Dave Barry wrote a column about starting a ardor in his own toaster with Pop-Tarts. [ 33 ] [ 34 ] Texas A & M University Corpus Christi professor Patrick Michaud performed a 1994 experiment showing that when left in the toaster besides long, strawberry Pop-Tarts could produce flames to about 1.5 ft ( 46 curium ) high. [ 35 ] The discovery triggered a flurry of lawsuits. Since then, Pop-Tarts carry the warning : “ Due to potential hazard of fire, never leave your toasting appliance or microwave unattended. ” In October 2021, a woman in New York sued Kellogg ‘s for $ 5 million over what she claimed was misleading advertise about Strawberry Pop-Tarts. Her become alleged, “ The strawberry representations are misleading because the Product has less strawberries than consumers expect based on the label. ” [ 36 ] This lawsuit was dismissed in March 2022, with US District Judge Marvin Aspin writing “ The news ‘Strawberry, ‘ combined with a picture of half of a strawberry and a Pop-Tart seepage crimson filling, does not guarantee that there will be a certain measure of strawberries in the merchandise ‘s fill, ” [ 37 ]


Pop-Tarts have been the subject of recalls when mislabeling could lead to good allergic reactions. On August 4, 1995, it was announced that 94,500 cartons of Smucker ‘s Real Fruit Frosted Strawberry pastries actually contained the Chocolate Fudge variety. [ 38 ] In 2002, Kellogg alerted the public that egg was an undeclared ingredient in its Frosted Brown Sugar Cinnamon Pop-Tarts. [ 39 ] In 2006, they alerted the public that some Frosted Blueberry Pop-Tarts contained milk as an undeclared ingredient. [ 40 ]

See besides


informant : https://oanhthai.com
Category : Tutorial

Trả lời

Email của bạn sẽ không được hiển thị công khai.