Two senior portrait photographers—Travis Dewitz from Wisconsin and Talara Jo Hall from Kentucky—dissect the thinking behind their successful pricing packages.
There ’ s no motion for Travis Dewitz as to where the core of his senior portrayal commercial enterprise falls along his five-piece offerings. “ The crown seller is reasonably even between the two- and three-look packages, ” he says, noting that these comprise approximately 85 percentage of his stallion senior business. The four-look software makes up an extra 13 percentage of orders, Dewitz estimates, and the one-look and five-look options make up only two percentage .
“ L1 is in truth for those parents who want a professional annual photograph, but aren ’ triiodothyronine able to justify a more creative senior school term in their budget, ” he says. While L5 is similar to L4, for an extra $ 245 clients get hair and constitution services, a $ 150 print accredit and a USB with the edit images from the school term at no extra care, but only a few dive into pulling the trigger on Dewitz ’ s most expensive option.
“ My software price is based on commercial enterprise expenses and prison term, ” he says, and they are besides built to compete with other photographers in the local anesthetic Wisconsin portrayal commercialize. His prices do fall on the higher end, he says, but, “ I believe my study has the quality to command above-average price from those clients that want my expect for their portraits. ”
Time allocations in Dewitz ’ second packages are set as maximums, he says, “ and many sessions are done under the limit. It truly precisely helps the customer train for how long the seance could last, and adds value for the price to many. ” The time allotment besides allows for clothing and localization changes, american samoa well as general face-time with the seniors, he says, which is frequently used to “ help them feel comfortable and confident while working with me ” —a valuable consideration for any portrayal photographer .
Travis Dewitz’s Upselling Wisdom
- “Selling a more expensive package is easiest for me when customers want the USB. That’s why the price for the USB gets reduced as the packages bulk up,” he explains. Note: “The USB includes all images sized to be printed up to 5 x 7 inches. Clients love having this control of their images and the ability to share them digitally, but I require larger sizes to be printed through me so that I can maintain the quality of work I want on people’s walls. I take the time to explain the differences in print quality for this reason.”
- He doesn’t include a lot of time for multiple outfit changes or locations in the lower-end packages. “This way it’s easier to sell the higher-end packages, which have longer time limits, to those clients that want multiple looks,” Dewitz notes.
- He offers prints à la carte, and this usually adds an additional $300 to $400 above the package price. “Metal prints are currently my biggest add-on, and the most popular order is an 11 x 14-inch print mounted on Styrene.”
Talara Jo Hall
Building a relationship with seniors is an important part of Talara Jo Hall ’ sulfur business exemplar arsenic well, and her two independent package options—called the Junior Varsity and Varsity packages—include either two or four sessions, respectively .
“ It allows my clients to look back on their senior year temper by season, ” Hall says. That means she ’ s taking portraits in the summer, fall, winter and leap, capturing the smasher of the environment and the senior ’ south progress throughout the class. “ It all comes together to tell their report, and that ’ s estimable stuff ! ”
Talara Jo Hall’s Upselling Wisdom
Hall says the Kentucky aged portrayal market is crowded with professional portrait photographers, thus beyond differentiating her business with seasonal photography options and competitive price ( her two main packages, Junior Varsity and Varsity, cost $ 500 and $ 800, respectively ), she besides likes building a repute for engaging and creative sessions. “ I love to hear clients say that they wanted to have elder pictures done by me because I seem fun, ” Hall says, which is besides why she chose apt, high school-related names for packages.
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Clients tell Hall they want their pictures taken by her because she seems fun! Part of that has to do with how she names her packages, i.e. Varsity and Junior Varsity.
The majority of her customers will book the Varsity school term, and for those who don ’ thyroxine, it ’ s rarely the price that ’ s the issue. “ Seniors who choose the Junior Varsity seance have a lot going on, whether it ’ mho sports or school or a job, ” Hall explains. “ They plainly can ’ triiodothyronine burst in four sessions throughout the year, so the two seasonal worker sessions work full with their life style, but it still allows us to tell their floor more than once. ”
“ If I do have an opportunity to convince a customer to move from the Junior Varsity to the Varsity package, I first base bring to the mesa the quantity of picture differences between having two sessions versus four sessions, ” she says. “ not only do clients get more pictures, but we can besides photograph more concepts. To be honest, in my neck of the woods, the seasons do the hard exploit for me because clients normally get so conflicted about which two to shoot in for the Junior Varsity package—every season is beautiful in Kentucky ! At that luff, they end up talking themselves into the Varsity box because they don ’ t want to miss out. ”
UPDATED 5/11/22 : mansion has recently begun selling “ One and Done ” packages for $ 350, that includes one session in the customer ’ mho desired time of class, a session planning consult, location and equip confer, 2-3 outfits and 2 locations. Add-ons are an extra care, i.e. a 48-hour reversal option for $ 75/session and a $ 50 travel tip for out of town shoots .
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